September 24-27 2017

Marriott World Center Orlando

The healthcare strategy event of the year.

Check out our recap of the event! AHA’s Society for Healthcare Strategy & Market Development (SHSMD) was proud to host the premier conference for healthcare marketing, public relations and communications, and strategic planning professionals in Orlando September 24–27, 2017: SHSMD Connections.

Ideas + Best Practices
Recognized Thought Leaders
Resources + Solutions
Virtual Learning
Big Ideas with Big Impact
Peer-to-Peer Idea Sharing

News & Updates

Conference Recap

Check out the highlights, pictures, articles, and more on the event!

Virtual Conference

Can't make it in-person? Gain online access to concurrent sessions!

Program Guide

Download the full program guide with session and networking details.


Have a question? Make sure to check out our FAQ section.


Ceci Connolly Author, President of Alliance of Community Health Plans, and Former Washington Post Reporter

Sunday opening keynote, "The Future of America’s Healthcare."

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Daniel Burrus One of the World’s Leading Futurists on Global Trends and Innovation

Monday morning keynote, "Transforming Healthcare with Technology-Enabled Innovation."

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Mick Ebeling Philanthropist, technology trailblazer, producer, and author

Tuesday keynote luncheon, "The Fallacy of 'Impossible'"

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Amy Herman Lawyer, art historian, and President of The Art of Perception

Tuesday afternoon keynote, "The Art of Perception: Rethinking How We See."

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Jake Poore President & Chief Experience Officer of Integrated Loyalty Systems

Wednesday closing keynote, "Decode Disney’s Operational DNA into Your Competitive Advantage."

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Michael Cheatham, Mark Jones, Randall Moore, and Susan Robertson

Monday's Keynote Cluster, three sessions to choose from!

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Why Attend?

In your role as a healthcare strategy professional, you’ve probably been tasked with doing more with less, responding quickly to changes in your organization’s of care delivery, and planning ahead for the rapidly evolving future of healthcare. This four-day, intensive, face-to-face event will equip professionals like you with the information and resources you need to face these challenges head-on and implement ideas and solutions that deliver measurable results.

If you or your colleagues are questioning whether you can afford to attend SHSMD Connections, stop and consider if you can afford to miss this opportunity. Nowhere else will you find the quality thought leadership, innovative ideas, and peer connections in a single event. Join us for SHSMD Connections.

Check out our recap from this year, and plan to attend next year's event, October 7–11, 2018 in Seattle!

Strategic Planning & Business Development
Digital Engagement
Analytics & Research
Customer Experience
Physician Strategies
Leadership Development
Public Relations & Communications