October 7–10

Washington State Convention Center

advancing excellence in health care strategy

Anticipate the future. Prepare the future. Lead the future. The American Hospital Association's SHSMD is proud to host the event of the year for health care marketing, communications, business development and strategic planning professionals in Seattle: SHSMD Connections.

Ideas + Best Practices
Recognized Thought Leaders
Resources + Solutions
Virtual Learning
Big Ideas with Big Impact
Peer-to-Peer Idea Sharing
Hundreds of Peers!

Need to Know


Download the program guide brochure. NOTE: the most up-to-date details are here on the website.


Share stories about how health care orgs are making a difference in their communities.


Events recommended for senior leaders in executive roles in health care.


Early-bird registration rates end August 3. Save $100+ when you register today.


Johnny Earle Inspiring Customer Loyalty and Innovation

Founder of Johnny Cupcakes and America’s #1 young entrepreneur by Business Week.

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Indu Subaiya Health Happens Everywhere: Technology to Transform the Status Quo

Visionary health care leader, co-founder and Executive Vice President of Health 2.0.

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Erik Wahl The Art of Vision®

American graffiti artist, speed-painter, author, forensic creativity scientist, and entrepreneur.

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Christi Zuber, PhD Empowering Change Agents Through Design

Christi Zuber, PhD, RN is an internationally recognized trail-blazer in health care innovation.

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Liz Jazwiec, RN Accountability ... Turn (Limited) Resources Into Results!

Liz Jazwiec, RN, is an award-winning author, speaker, and health care strategist

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Keynote Cluster
Rasmussen & Kraut The Impact of Policy Decisions on the Future of Health Care
Expert Panel So You Want to Be a CEO? They’ve Done It! (Moderated session)
coming soon Reserved for the latest emerging topic!

Why Attend?

Targeted Learning Tracks

This year physician relations, research & analytics, and customer experience sessions will be reflected in the main tracks!

As a health care strategist...

...you live and thrive on the forefront of change—creating new experiences, forging innovative partnerships, and driving organizational success. Connect with fellow change drivers to inform, challenge, and validate your thinking as you work together to strengthen health care in the communities that you serve.

Join strategists from around the country—whether in marketing, planning, business development, communications and public relations, physician relations, or other key areas—to advance your career in a robust shared learning experience at SHSMD Connections. Be at the leading edge of health care today so you can help your organization shape the future tomorrow.