October 7–10

Washington State Convention Center

advancing excellence in health care strategy

Anticipate the future. Prepare the future. Lead the future. The American Hospital Association's SHSMD is proud to host the event of the year for health care marketing, communications, business development and strategic planning professionals in Seattle: SHSMD Connections.

Ideas + Best Practices
Recognized Thought Leaders
Resources + Solutions
Virtual Learning
Big Ideas with Big Impact
Peer-to-Peer Idea Sharing
Hundreds of Peers!

Need to Know


Gain visibility, meet leading decision makers and connect to your ROI this year.

2017 RECAP

Last year's event was filled with networking, innovation, and much more—here are some highlights!


SHSMD is offering special air and hotel travel discounts for conference registrants.


Registration is now open! Early-bird rates end August 3.


Johnny Earle Inspiring Customer Loyalty and Innovation

Founder of Johnny Cupcakes and America’s #1 young entrepreneur by Business Week.

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Indu Subaiya Health Happens Everywhere: Technology to Transform the Status Quo

Visionary health care leader, co-founder and Executive Vice President of Health 2.0.

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Erik Wahl The Art of Vision®

American graffiti artist, speed-painter, author, forensic creativity scientist, and entrepreneur.

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Christi Zuber, PhD Empowering Change Agents Through Design

Christi Zuber, PhD, RN is an internationally recognized trail-blazer in health care innovation.

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Why Attend?

Targeted Learning Tracks

This year physician relations, research & analytics, and customer experience sessions will be reflected in the main tracks!

In your role as a health care strategy professional...

...you’ve probably been tasked with doing more with less, responding quickly to changes in your hospital’s system of care delivery and planning ahead for the rapidly evolving future of health care. SHSMD’s aim in offering this four-day, intensive, face-to-face event is to equip professionals like you with the information and resources you need to face these challenges head-on and implement ideas and solutions that deliver measurable results.

If you or your colleagues are questioning whether you can afford to attend SHSMD Connections, stop and consider if you can afford to miss this opportunity. Nowhere else will you find the quality thought leadership, innovative ideas and peer connections in a single event. Join us for SHSMD Connections.