SHSMD U Online Certificate Series | The New Data Landscape in Healthcare: Advanced Analytics for Strategists


October–November 2016
24/7 access


SHSMD is excited to launch this new certificate series targeting our intermediate and senior level strategic planners, the latest in the SHSMD ADVANCE™ | Credentials offerings. This series includes expert faculty who will present on the following four module topics around data analytics. Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in SHSMD’s Certificate of Advanced Analytics.

Note: All live webcasts will be recorded and the recording will be accessible inside the course platform. Click here to access full module descriptions on the course syllabus

Module 1: New and Emerging Data Sets: Where we've been with traditional data and where we are going with new emerging sets.

Part 1: Webcasts October 3 and 6, Noon Central | Presenter: Bill Moschella, CEO, Evariant

Learning Objectives:

  • Identify modern approaches using data patterns
  • Define ways to use new data
  • Understand the implications for planning

Part 2: Webcasts October 11 and 13, Noon Central | Presenter: Shay Pratt, Executive Director Research and Insights and David Vuletich, Senior Consultant with The Advisory Board Company

Learning Objectives:

  • Discover analyses for finding growth opportunities across the continuum
  • Identify different approaches to evaluating all major drivers of market share
  • Identify new approaches to modernizing market assessments and highlight new analyses for making them more actionable.

Module 2: Changing Landscape of Inpatient and Ambulatory World: Leveraging forecasting models that incorporate changes in policy and innovation that are driving migration from in-patient to ambulatory settings

Part 1: Webcast October 25, Noon Central | Presenters: David Ellsworth, Research Scientist and Joy Henderson, National Directory Planning Solutions with Truven Health Analytics, an IBM Company

Learning Objectives:

  • Which service lines are showing the greatest shift and which are beginning to stabilize?
  • How does reimbursement differ for similar procedures in the IP vs OP setting?
  • Will the shift from IP to OP leave empty beds at my hospital?

Part 2: Webcast October 27, Noon Central | Presenter: Bill Laughlin, Senior Consultant; Mark Bethke, Director; and Nicholas Massiello, Network Insight Product Strategist with Deloitte & Touche

Learning Objectives:

  • Understand broad drivers of movement to the outpatient setting
  • Understand practical modeling applications of relevant existing datasets

Module 3: Rapid, Market-Specific Strategic Decision Making

Webcasts November 1 and 3, Noon Central | Presenters: Katie Maclay, Sr. Director of Strategic Resource Group and David Cannady, Vice President with HCA & John Becker, Senior Vice President and Ryan Inlow, Associate Vice President of Strategic Analytics with Sg2

Learning Objectives:

  • Why market relevance demands rapid strategic decision-making. Trends such as evolving payment models, utilization patterns and a care continuum approach will be explored.
  • How HCA structures their strategic planning approach to remain nimble as a large, multi-state health system. National-regional-local market decisions and how HCA finds focus across markets will be explored.
  • Tips and tricks to effective strategic decision-making.
  • How to apply these lessons to your organization and your market.

Module 4: Data Visualization and Storytelling: Tools of the Trade Expanding familiarity with advanced BI tools and GIS systems and assembling best practice in using tools to tell a story.

Part 1: Webcast November 15, Noon Central | Presenters: Lee Ann Lambdin, SVP of Healthcare Strategy, Stratasan and Kelly Meigs, Director of Marketing and PR, Tanner Health System

Learning objectives:

  • By the end of this session you will understand how to transform data into information and knowledge using BI & GIS tools.
  • Understand how to build a compelling narrative around strategic growth opportunities in a particular service line using BI and GIS tools.

Part 2: Webcast November 17, Noon Central | Presenter: Andrea Simon, Simon Associates Management Consultants

Learning Objectives:

  • How to frame a visualization and a story with the data.
  • Which type of story theme might work best?
  • The value of dashboards and stories to increase power of the data.
  • How to visualize this for others to increase engagement—and their ability to share the story/data/insights.

Click here to access full module descriptions on the course syllabus


Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in SHSMD’s Certificate of Advanced Analytics.

 

Schedule of live webcasts (all webcasts will be recorded):

Webcasts held from noon1pm Central (12pm Eastern, 11–noon Mountain, 1011am Pacific)

Module 1: October 314
Tuesday, 10/4
Thursday, 10/6
Tuesday, 10/11
Thursday, 10/13

Week break/catch up: October 1721

Module 2: October 2428
Tuesday, October 25
Thursday, October 27

Module 3: October 31November 4
Tuesday, November 1
Thursday, November 3

Week break: November 711

Module 4: November 1418 (two webcasts total)
Tuesday, November 15
Thursday, November 17

November 1830
Complete exam and any remaining course assignments