SHSMD Connections Virtual Conference Preview
Preview these three highly rated SHSMD Connections 2017 sessions and—if you like what you see—sign up for the full virtual conference. Perfect for team lunch-and-learns, it’s the next best thing to being there!
- Inside Pediatrics: How a Documentary Can Tell Your Story
In a high-risk, high-reward move, Children’s Mercy Kansas City created a six-part documentary series, allowing viewers to follow patients and families as they sought hope and healing. From a liver transplant to a cancer diagnosis, from a rare genomic diagnosis to open heart surgery, Inside Pediatrics gave viewers unparalleled access into the clinics, the operating rooms—and the hearts and minds of patients, families and staff. Learn what went into the decision-making process, what ROI measures the hospital used, and how the hospital successfully executed this Emmy award-winning series.
SPEAKER: Laurie Ellison, Chief Marketing Officer, Children's Mercy Kansas City
LEARNING TRACK: Marketing
- Lessons Learned to Prepare Your Organization for an Analytics Platform
Gaining a deep understanding of physician behavior by evaluating physician activity and referral data from your market paves the way to achieving physician alignment that drives growth. University Hospitals understood the need to augment their current use data and analytics to continue to grow intelligently. Through internal assessment of needs and external review of solutions, they deployed a claims-based analytics solution to further advance their market analysis and physician network trends. In this session, you will hear from both the executive operational lead as well as the business analyst working collaboratively to integrate their analytics platform, the lessons they learned, and results/outcomes.
SPEAKER: Cynthia Zelis, Vice President Clinical Integration, University Hospitals Cleveland
LEARNING TRACK: Research & Analytics
- Turn Your Employee Town Hall from a Snooze to an Engaging Communication Platform
Learn how to transform your town hall sessions to engage your employees in the strategic direction of your organization, help staff understand the "why" and garner CEO support for two-way communication. Dayton Children’s employees attended quarterly town hall sessions for staff that weren’t interactive, or engaging, and therefore, they weren’t well attended. The hospital’s engaged the marketing team was tasked by the CEO to revamp the sessions with the goal to engage staff in the strategic direction of the hospital. Dayton Children’s marketing team made a concentrated effort to revamp the content that lead to 100% attendance. Learn how!
Kristen Bowser, Internal Communications Manager, Dayton Children's Hospital
Kelly Kavanaugh, Vice President, Marketing and Strategic Planning, Dayton Children's Hospital
LEARNING TRACK: Public Relations & Communications