Manager, Social Media and Digital Marketing
West Orange, NJ
Lawrence Hughes, JD
Assistant General Counsel, Advocacy and Public Policy
American Hospital Association
Alex Moore, MHA
Manager of Corporate Marketing and Communications
Members and Nonmembers:
Watch the SHSMD U Recorded Webcast
Download a PDF of the visual presentation (computer | print).
Hospital and healthcare executives have a unique role to play in social media execution. Recognizing the importance of social media is the first step in taking your hospital into the digital world. Understanding the value and the potential of this medium can help leverage your community benefit programs and patient engagement in a way never possible before the advent of the Internet
But which platforms should we use? What are the legal implications with HIPAA? How do we define success? These questions and many others will be answered during this 1-hour webcast presented by the American Hospital Association and the Society for Healthcare Strategy and Market Development (SHSMD).
Members, download the A Hospital Leadership Guide to Digital & Social Media Engagement report for a related resource.