Many hospital and health system leaders are considering consumerism initiatives, as organizations work to determine how best to meet the rising expectations of today’s health care consumers. A recent survey of more than 200 hospitals and health systems nationwide shows that only 8 percent demonstrate strong consumer-centric performance, while nearly 70 percent either have not yet begun, or are in the early stages of their consumerism efforts. This session provides an in-depth look at the survey results, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.
After attending this session, attendees will be able to:
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