Audiences and Attribution: The Next Frontier of Healthy Campaigns

 

Members and Nonmembers:
View the SHSMD U Recorded Webcast
Download a PDF of the presentation.


Just as the research for health care delivers better patient outcomes, data drives your marketing planning and decisions. Understanding the balance of where your desired potential patients are consuming content and how well your ads are performing provides you with the necessary gauges to produce campaigns that deliver.

In this webcast you will:

  • Learn about the latest in multi-screen viewer data and behavior
  • Delve into the shifting tide in media consumption
  • Review some common myths about multi-screen advertising
  • Hear from field experts about the next frontier of health care advertising

* SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.