Lead With the Heart: Humanizing Brand Experience

 

Members and Nonmembers:
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It’s time to turn health care on its head—and lead with the heart. As health care organizations catch up to the consumer-centric orientation that people expect (and demand) from them, it’s imperative to truly understand their mindsets—how they make decisions, what’s important and what’s not—to prioritize communications, drive behavioral change and ultimately shape what you deliver throughout the experience.

Through video and audio interviews, participants will hear directly from health care leaders about how they interpret and apply, both internally and externally, the principles of a more human brand experience. The focus will be on not only what they are doing each and every day to humanize their organizations and experiences but also what experiences outside of health care are influencing and provoking their own mindset and approach to transforming experiences.

As the creator and publisher of Humanizing Brand Experience, Monigle will interview leaders from a range of organizations across the country to share the processes, insights and cutting-edge thinking they use daily to guide their organizations.
 
Learning objectives

  • Analyze and provide new interpretations of the experiential, functional and emotional drivers of choice, satisfaction and advocacy in health care
  • Understand the best practices that leading health care organizations have honed to deliver human-centered, authentic experiences
  • Identify cutting-edge approaches within your own organization to inform better, more consumer-focused strategies and tactics

* SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.