Global Digital Strategy Transformation Executive
Boston Children’s Hospital
Director of Digital Marketing
Life After Launch: Renewing Your Strategy
for Digital Customer Engagement
Wednesday, November 29, 2017 | Noon–1:00 pm Central
Access information will be e-mailed to registrants prior to the call.
We all know a website is never done, but health systems often struggle to keep momentum after a large site redesign. Team members move onto new projects, external partners go away, and digital teams can end up in “firefighting mode” rather than advancing their vision for better digital customer experiences. But it doesn’t need to be this way.
Hear how Boston Children’s Hospital and Northwestern Medicine have structured their people, processes, and technology to create ongoing operational capabilities for sustainable post-launch success.
The webcast will feature William Gagnon of Boston Children’s Hospital and Stephen Strong of Northwestern Medicine. Moderated by Jeff Cram of Connective DX, these digital leaders will share their first-hand experiences managing digital strategies and operations post launch.
* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.