For healthcare strategic planners and marketers who are already burdened by major organizational initiatives, developing a strategy around changing consumer expectations can seem overwhelming. This webcast will break down this complex challenge into practical advice in three key areas:
Using findings from the 2017 Kaufman Hall Healthcare Consumerism Index, this webcast will help you understand and respond to changing consumer needs in a measured way that targets high-impact activities.
After this webcast participants will be able to:
* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.