Pulling a Rabbit Out of a Hat: How Hospital Marketers Can Influence Cost, Outcomes and Patient Experience

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For hospital marketers and strategic planners, to influence patient care and outcomes may seem like trying to perform a magic trick with no magic. The truth is, it doesn’t take magic, just the access to the right information.

The push to improve patient experience now goes beyond clinical teams. Today's winners in health care are those with access to the most robust financial and operational data and analytics.

When data and analytics are applied, the approach to drive cost containment, identify barriers to care, more clearly define the levers to tailor care delivery, and enhance patient care and satisfaction are no magic trick. Join us to learn how.

You’ll learn how to:

  • Create more powerful physician alignment strategies and build better clinically integrated networks to improve care delivery
  • Understand how hospital marketers can influence patient experience and outcomes
  • Gain additional market share by understanding service line growth and referral patterns
  • Find the right types of data needed to understand your markets and physician connections


* SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.