Director, Strategic Partnerships
Director of Corporate Marketing and Communications
Mary Washington Healthcare
Healthcare continues to undergo radical transformation. Whether it’s the financial agenda, advances in biotechnology or shifts in consumer expectations, strategic leaders and strategists of all kinds are anticipating, preparing and creating the future of healthcare. As a key resource to the successful implementation of strategy for your organization, learn more about how your role is changing.
This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the healthcare strategist. Through stories and case examples, strategic implications and opportunities for healthcare strategists will be illustrated, and key skills and attributes required for success will be shared. Since the first release of Bridging Worlds in 2014, the report has received wide acclaim and served as the genesis for SHSMD ADVANCE™, a comprehensive resource for professional development.
“This latest edition of Bridging Worlds, and the roadmap it provides, is a valuable tool for any healthcare strategic leader serving as a change agent or leading innovative organizational transformation.” – Donna Teach | Chair, 2017 SHSMD Bridging Worlds Committee
By participating in this webcast, participants will be able to:
Holly Sullivan is a healthcare executive with nearly 20 years of business development experience. Holly currently serves as the Director, Strategic Partnerships at Spectrum Health where she is responsible for developing external partnerships that will strengthen Spectrum Health's position which includes monitoring healthcare's evolving landscape to identify both traditional and non-traditional business ventures. She is also responsible for addressing the organization's (twelve hospitals, health plan and medical group) most complex opportunities/challenges, including identifying, measuring and analyzing recommendations for and leading implementation of growth opportunities. Prior to this, she was Senior Vice President for Hammes Company, a national healthcare consulting firm.
Holly has a Masters of Management, Marketing and Strategy degree from Northwestern University Kellogg School of Management and a Bachelor of Business Administration, Finance and Accounting degree from University of Michigan. Holly is on the Board of the American Hospital Association’s Society of Healthcare Strategy and Market Development and is a member of the Investment Committee at Hammes Partners (private equity fund).
Lisa Henry, MHA, is Director of Corporate Marketing and Communications for Mary Washington Healthcare in Fredericksburg, Virginia. In her 20 years of healthcare marketing experience, Lisa has worked in strategic marketing, system branding, public relations, crisis communications, web and emerging media, call center development, corporate and community outreach, and complementary medicine practice management. After a successful 10-year career with PinnacleHealth System in Harrisburg, PA, Lisa moved to Virginia to tackle the marketing needs of a growing health system facing competition for the first time in its 100-plus year history.
Lisa was voted onto the Society for Healthcare Strategy and Market Development’s national board of directors in 2015. She has presented to national, state, regional and local organizations on a variety of topics. In her free time, Lisa works with several volunteer organizations and served on the board of the Fairy Godmother Project, helping families living with pediatric cancer.