Website Navigation to Enhance Patient Access

 

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The goal of patient access is to educate and support individuals – patients, staff and providers. Helping today’s patients and health care providers thrive begins when patients first engage with the health care system. How are patients entering your website? Is it through the front or the side door? According to a patient-focused survey, time is limited and ease of website navigation is a main priority. Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you might not expect!

After watching this presentation, you will walk away knowing:

  • Ways to track patient access points
  • New ideas for website navigation to enhance patient access and satisfaction
  • Trends in website development

* SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.