Marketing to the Modern Patient

Wednesday, August 7 | 11:00am–Noon Central
Access information will be e-mailed to registrants prior to the call.

Would you like to better understand how to market to the modern patient?

In this webinar, learn how you can leverage data insights from the USA TODAY NETWORK 2018 Health Care Survey to better reach patients. The digital world is complex, building and maintaining positive patient experiences has never been more important – or more challenging. Healthcare marketers that truly understand the modern patient journey will benefit from increased patient loyalty and retention rates, improved reputation, and deeper patient engagement to name a few.  You will learn about key drivers impacting health care decisions, how to connect with more patients, and how to drive awareness across the entire patient journey.


Learning Objectives:

  • Understanding the modern patient and how to connect with them
  • Assessing key drivers impacting how patients make decisions
  • Outlining How data insights can inform your marketing decision-making


Note: If you are a first time Adobe Connect User, using Google calendar or accessing the webinar via a smartphone, click here for step by step instructions.