SHSMD Job Analysis Summary Report: Trends in Marketing, Communications/PR, and Strategic Planning

Resource type: Guide / Report

Released: 2014

Change is a constant in our professional world. It's happening to the healthcare strategic planning, marketing, and communications/public relations professions in every aspect of our work. It's coming quickly, and fundamentally, in ways that we are only starting to comprehend. 

To understand how these changes affect strategy professionals, SHSMD sponsored a comprehensive survey of its members. The results of this survey reveal numerous insights into the stresses and challenges members face professionally, including:

  • Technology
  • Data and metrics
  • Career building
  • Strategic relationships