Begin the By the Numbers survey
Take the survey online.
Download the survey.

Survey background
By the Numbers benchmarking study report is one of the Society for Healthcare Strategy and Market Development’s (SHSMD's) most popular publications. Last published in 2005, By the Numbers answers the questions that healthcare marketing, communications, and planning professionals most frequently ask about budgets, staffing levels, and organizational structures in marketing, public relations, advertising, and strategic planning departments. So, if you've ever wondered what hospitals like yours spend on marketing, communications, or strategic planning, or if you suspect that your department could use more staff, we strongly encourage you to complete the 2007 survey.

Why complete it
The more hospitals that participate, the more valuable the benchmarking study will be to YOU and your organization. You can help us make the study as accurate as possible by completing SHSMD’s 2007 By the Numbers Survey. As a healthcare professional, SHSMD asks that you be the champion for encouraging the completion of this survey, either by completing it yourself or by forwarding it to the appropriate person in your organization.

And don’t forget - SHSMD will send those who complete the survey an executive summary of the survey results. Complete the survey today to have access to this valuable data. The full report will be available for purchase in the fall.

How to complete it
The survey will take less than 30 minutes to complete online and can be accessed by clicking here. You may also download a paper copy of the survey by clicking here.

Questions or comments
If you have any questions or comments about the 2007 By the Numbers Survey, please contact Gayle Irvin at 312.422.3897 or girvin@aha.org.