Make the most of your marketing dollars by advertising with SHSMD. Providing you many options for both company and product recognition, SHSMD advertising is a great way to get your name in front of the customers you want to reach most—healthcare decision makers with purchasing authority.
Online Advertisement
Knowledge Community
Fee: 300 monthly
For this low introductory price, your company can place up to three ads on the Knowledge Community. Ads rotate every 60 seconds and each ad can be linked to a different URL. Though face-to-face network is still important, the Knowledge Community is the wave of the future for communicating and networking with SHSMD members.
Internet Yellow Pages
Fee: $200 per year
SHSMD's Internet Yellow Pages is an electronic, searchable directory of vendors and consultants to the healthcare industry. Listing in the Internet Yellow Pages puts your firm's calling card directly into the hands of individuals responsible for obtaining outside consultants and vendors. Sign up for the Internet Yellow Pages and get your name in front of healthcare professionals who want to purchase your products and services today! Sign-up for your Internet Yellow Page listing today! Benefits include:
- Online listing including company name, address, contact information, and link to website
- Searchable database of more than 300 areas of expertise in 9 major categories
- An opportunity to appear as Yellow Pages Company of the Week in SHSMD's electronic newsletter e-Connect, e-mailed each week to more than 4,500 healthcare strategy professionals. One Internet Yellow Pages lister will be highlighted in e-Connect each week, with selection determined on a first-come, first-served basis.
Website Advertising
Fees: Various
With more than 12,000 visits per month, SHSMD's website is the go-to information resource for healthcare marketing, planning, public relations, and communications professionals. Banner ads on both the home page and internal pages are available and can be hyperlinked to your company's website. Click-through rates for ad tracking are available.
- Home page banners
Vertical banner: $1,000/month, $5,500/6 months, or $11,000/annual
- Internal page banners
Vertical banner: $685/month, $3,500/6 months, or $6,000/annual
Electronic Communications
e-Connect Weekly News Update
(2008 dates are sold out - ask about 2009!)
Fee: $500 weekly
e-Connect, SHSMD's acclaimed weekly electronic newsletter, brings you the latest healthcare trends, tools, resources, and perspective from reputable sources—all tailored to the diverse but specific interests of SHSMD members. Published every Wednesday, this e-newsletter reaches more than 4,500 SHSMD members.
- Sponsors receive top placement of their promo piece in e-Connect.
- Promo pieces must be 100 words or less, can include one graphic element, and can include a link to the company's website.
- SHSMD reserves the right to resize the graphic to meet specifications and to edit the final listing.
- To provide maximum exposure for the sponsoring company, SHSMD allows only one sponsor ad in each issue.
- Sponsorships are sold on a first-come, first-served basis.
- Sponsorship copy (and optional image) must be e-mailed to SHSMD at shsmd@aha.org by 5:00 p.m. on the Friday preceding the sponsor's run date.
- A sponsor can book up to four consequent issues, then must take a four-week hiatus before sponsoring more issues. No sponsor can book more than 18 issues in a given year.
- If a company wants to sponsor an issue(s) that is already booked, SHSMD will give the sponsor the next available date or will add the company name to a wait list and will notify the company of any cancellations.
- SHSMD reserves the right to refuse advertising deemed to be inappropriate to the mission of the Society. Sponsors are encouraged to submit copy as early as possible to facilitate review.
CareerLink Electronic Job Board
Fee: $300 weekly
Published every Tuesday, this electronic job board provides the most up-to-date employment opportunities available for healthcare strategy professionals. Like e-Connect, CareerLink reaches more than 4,500 SHSMD members each week.
- Sponsors receive top placement of their promo piece.
- Promo pieces must be 100 words or less, can include one graphic element, and can include a link to the company's website.
- SHSMD reserves the right to resize the graphic to meet specifications and to edit the final listing.
- Sponsorship information is also posted for one month on the online version on the SHSMD website.
- To provide maximum exposure for the sponsoring company, SHSMD allows only one sponsor ad in each issue.
- Sponsorships are sold on a first-come, first-served basis.
- Sponsorship copy (and optional image) must be e-mailed to SHSMD at shsmd@aha.org by 5:00 p.m. on the Friday preceding the sponsor's run date.
- A sponsor can book up to four consecutive issues, then must take a four-week hiatus before sponsoring more issues. No sponsor can book more than 18 issues in a given year.
- If a company wants to sponsor an issue(s) that is already booked, SHSMD will give the sponsor the next available date or will add the company name to a wait list and will notify the company of any cancellations.
- SHSMD reserves the right to refuse advertising deemed to be inappropriate to the mission of the Society. Sponsors are encouraged to submit copy as early as possible to facilitate review.
Direct Mailings
Mailing List Rental
Fee: $1,300
Providing you with accurate names and addresses for all your direct-mail needs, SHSMD's electronic mail lists will help ensure that your message is received by targeted healthcare professionals in marketing, planning, public relations, communications, and business development. Click here for more information and to download the order form.
- Member mail lists. Offered as a complete set, member mail lists help you get your message to SHSMD members quickly and conveniently.
- Conference mail lists. Pre- and post-show mail lists are available to SHSMD Annual Conference exhibitors and sponsors only.
- All lists are rented for one-time use. They will be sent in digital format directly to you or your mailhouse at your request.
SHSMD Newsletter Ride-alongs
Fee: $1,300 per mailing
Deliver your message to more than 4,500 healthcare leaders in the same envelope with the bimonthly mailing of Spectrum, SHSMD's print newsletter.
- One 8.5” x 11” promotional piece may be included in the mailing.
- If SHSMD's mailhouse determines that the promotional piece must be stuffed by hand, additional fees will apply.
- Up to three ride-alongs will be allowed per issue. Competing companies will not be permitted in the same mailing.
- Discounted ad rates are available for multiple issues.
Publication Sponsorships
Health Observances Calendar
(2008 is sold out - ask about 2009!)
Inside front cover: $4,000
Page facing inside front cover (page one): $3,000
Page two: $2,000
Page three: $2,000
The Health Observances and Recognition Days calendar is a unique resource that details more than 260 health-related events and activities of national significance and includes a treasure trove of fascinating health factoids. Members use this invaluable tool throughout the year to plan and organize every kind of healthcare celebration, including school programs, health fairs, community outreach programs, and employee recognition events. Benefits include:
- A full-page color ad in the calendar
- Recognition in an issue of Spectrum
- Recognition in an issue of e-Connect
In-person Conference Sponsorships
Annual Conference & Exhibits
Various
Fee: Various
SHSMD invites you to take advantage of sponsorship and advertising opportunities at its Annual Conference & Exhibits. Conference sponsorships range from $500 to $10,000 and include numerous benefits for your organization, including access to more than 1,100 healthcare strategy professionals. Contact Paula Szyper at
pszyper@aha.org for information about Annual Conference sponsorship opportunities.
The Essentials Programs: Healthcare Marketing, Communications & Public Relations, and Strategic Planning
Binders
(All sold for 2008 - ask about 2009!)
Fee: $1,500
The binders include meeting materials and presentations that are used throughout the event as well as a "take-home" resource. Benefits include:
- Imprinting of your company's one-color logo on the binder
- The opportunity to include promotional literature about your company in the conference registration packets
- Inclusion of your firm's logo and sponsorship in the official conference registration brochure if sponsorship is confirmed by print date
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-Connect, SHSMD's electronic newsletter
Breakfast Sponsorship
Fee: $1,500
Sponsor this breakfast opportunity at the Essentials programs. Benefits include:
- The opportunity to include promotional literature about your company in the learning binders
- Complimentary workshop attendance for one representative from your company
- The opportunity to post a sign with the company's name at the hospitality event
- The opportunity to supply napkins with the company's name
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-Connect, SHSMD's electronic newsletter
Luncheon Sponsorship
(Only 2 openings left!)
Fee: $1,500
Sponsor this luncheon opportunity at the Essentials programs. Benefits include:
- The opportunity to include promotional literature about your company in the learning binders
- Complimentary workshop attendance for one representative from your company
- The opportunity to post a sign with the company's name at the hospitality event
- The opportunity to supply napkins with the company's name
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-Connect, SHSMD's electronic newsletter
Networking and Hospitality Hour
(Only 1 opening left!)
Fee: $1,500
Sponsor this networking opportunity at the Essentials programs. Wine and cheese provided. Benefits include:
- The opportunity to include promotional literature about your company in the learning binders
- Complimentary workshop attendance for one representative from your company
- The opportunity to post a sign with the company's name at the hospitality event
- The opportunity to supply napkins with the company's name
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-Connect, SHSMD's electronic newsletter
The 2.0 Series: Raising the Bar in Healthcare Marketing and Strategic Planning Performance
Binders
(All sold for 2008 - ask about 2009!)
Fee: $1,500
The binders include meeting materials and presentations that are used throughout the event as well as a "take-home" resource. Benefits include:
- Imprinting of your company's one-color logo on the binder
- The opportunity to include promotional literature about your company in the conference registration packets
- Inclusion of your firm's logo and sponsorship in the official conference registration brochure if sponsorship is confirmed by print date
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-connect, SHSMD's electronic newsletter
Breakfast Sponsorship
Fee: $1,500
Sponsor this breakfast opportunity scheduled in the evening of the 2.0 Series sessions. Benefits include:
- The opportunity to include promotional literature about the company in the learning binders
- Complimentary workshop attendance for one representative from your company
- The opportunity to post a sign with the company's name at the hospitality event
- The opportunity to supply napkins with the company's name
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-Connect, SHSMD's electronic newsletter
Luncheon Sponsorship
(Only 1 opening left!)
Fee: $1,500
Sponsor this luncheon opportunity scheduled in the evening of the 2.0 Series sessions. Benefits include:
- The opportunity to include promotional literature about the company in the learning binders
- Complimentary workshop attendance for one representative from your company
- The opportunity to post a sign with the company's name at the hospitality event
- The opportunity to supply napkins with the company's name
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-Connect, SHSMD's electronic newsletter
Reception
(Only 1 opening left!)
Fee: $1,500
Sponsor this networking opportunity scheduled in the evening of the 2.0 Series sessions. Benefits include:
- The opportunity to include promotional literature about the company in the learning binders
- Complimentary workshop attendance for one representative from your company
- The opportunity to post a sign with the company's name at the hospitality event
- The opportunity to supply napkins with the company's name
- One complimentary set of workshop attendee labels for one-time use
- Recognition on the SHSMD website
- Recognition in e-Connect, SHSMD's electronic newsletter
