Make the most of your marketing dollars by advertising with SHSMD. Providing you many options for both company and product recognition, SHSMD advertising is a great way to get your name in front of the customers you want to reach most—healthcare decision makers with purchasing authority.
Online Advertisement
Internet Yellow Pages
Fee: $200 per year
SHSMD's Internet Yellow Pages is an electronic, searchable directory of vendors and consultants to the healthcare industry. Listing in the Internet Yellow Pages puts your firm's calling card directly into the hands of individuals responsible for obtaining outside consultants and vendors. Sign up for the Internet Yellow Pages and get your name in front of healthcare professionals who want to purchase your products and services. Sign-up for your Internet Yellow Page listing today! Benefits include:
- Online listing, including company name, address, contact information, and link to website
- Searchable database of more than 300 areas of expertise in 9 major categories
- An opportunity to appear as Company of the Week in SHSMD's electronic newsletter e-Connect, e-mailed each week to more than 4,000 healthcare strategy professionals. One Internet Yellow Pages lister will be highlighted in e-Connect each week, with selection determined on a first-come, first-served basis.
Website Advertising
Fees: Various
With more than 300 visits per day, SHSMD's website is the go-to information resource for healthcare marketing, planning, public relations, and communications professionals. Static ads (125 x 100 pixels at 72 dpi) on both the home page and internal pages are available and can be hyperlinked to your company's website.
- Home page ad
$1,000/month, $5,500/6 months, or $11,000/annual
- Internal page ad
$685/month, $3,500/6 months, or $6,000/annual
Electronic Communications
e-Connect Weekly E-newsletter
Complete the online sponsorship request form to secure your spot.
Fee: $500 weekly
e-Connect, SHSMD's acclaimed weekly electronic newsletter, brings you the latest healthcare trends, tools, resources, and perspective from reputable sources—all tailored to the diverse but specific interests of SHSMD members. Published every Wednesday, this e-newsletter is sent to more than 4,000 SHSMD members.
- Sponsors receive top placement of their ad.
- Ads must be 380 x 380 at 72 dpi and can include one link to the company's website.
- Sponsors are responsible for click-through tracking.
- SHSMD reserves the right to resize the image to meet specifications.
- To provide maximum exposure for the sponsoring company, SHSMD allows only one sponsor ad in each issue.
- Sponsorships are sold on a first-come, first-served basis.
- Sponsorship image and link must be e-mailed to SHSMD at shsmd@aha.org by 5:00 p.m. on the Friday preceding the sponsor's run date.
- A sponsor can book up to four consequent issues, then must take a four-week hiatus before sponsoring more issues. No sponsor can book more than 18 issues in a given year.
- If a company wants to sponsor an issue(s) that is already booked, SHSMD will give the sponsor the next available date or will add the company name to a wait list and will notify the company of any cancellations.
- SHSMD reserves the right to refuse advertising deemed to be inappropriate to the mission of the Society. Sponsors are encouraged to submit copy as early as possible to facilitate review.
CareerLink Weekly Job Listings E-newsletter
Complete the online sponsorship request form to secure your spot.
Fee: $300 weekly
Published every Tuesday, this electronic newsletter provides the most up-to-date employment opportunities available for healthcare strategy professionals. Like e-Connect, CareerLink is sent to more than 4,000 SHSMD members each week and is archived on the SHSMD website for members to access at any time.
- Sponsors receive top placement of their ad.
- Ads must be 565 x 240 pixels at 72 dpi and can include one link to the company's website.
- Sponsors are responsible for click-through tracking.
- SHSMD reserves the right to resize the image to meet specifications.
- Sponsorship information is also archived for one month on the SHSMD website.
- To provide maximum exposure for the sponsoring company, SHSMD allows only one sponsor ad in each issue.
- Sponsorships are sold on a first-come, first-served basis.
- Sponsorship image and link must be e-mailed to SHSMD at shsmd@aha.org by 5:00 p.m. on the Friday preceding the sponsor's run date.
- A sponsor can book up to four consecutive issues, then must take a four-week hiatus before sponsoring more issues. No sponsor can book more than 18 issues in a given year.
- If a company wants to sponsor an issue(s) that is already booked, SHSMD will give the sponsor the next available date or will add the company name to a wait list and will notify the company of any cancellations.
- SHSMD reserves the right to refuse advertising deemed to be inappropriate to the mission of the Society. Sponsors are encouraged to submit copy as early as possible to facilitate review.
Direct Mailings
Mailing List Rental
Fee: $650
Providing you with accurate names and addresses for all your direct-mail needs, SHSMD's electronic mail lists will help ensure that your message is received by targeted healthcare professionals in marketing, planning, public relations, communications, and business development. Click here for more information and to download the order form. A sample of the mailing piece must be submitted for approval by the Associate Director prior to the mailing list rental.
- Member mail lists. Offered as a complete set, member mail lists help you get your message to SHSMD members quickly and conveniently.
- Conference mail lists. Pre- and post-show mail lists are available to SHSMD Annual Conference exhibitors and sponsors only.
- All lists are rented for one-time use. They will be sent in digital format directly to you or your mailhouse at your request.
SHSMD Newsletter Ride-alongs
Fee: $1,300 per mailing
Deliver your message to more than 4,000 healthcare leaders in the same envelope with the bimonthly mailing of Spectrum, SHSMD's print newsletter. Click here to complete the order form.
- One 8.5” x 11” promotional piece may be included in the mailing.
- If SHSMD's mailhouse determines that the promotional piece must be stuffed by hand, additional fees will apply.
- Up to three ride-alongs will be allowed per issue. Competing companies will not be permitted in the same mailing.
- Discounted ad rates are available for multiple issues.
| Issue |
Ride-along due date |
| March/April 2011 |
February 10, 2011 |
| May/June 2011 |
April 11, 2011 |
| July/August 2011 |
June 10, 2011 |
| September/October 2011 |
August 10, 2011 |
| November/December 2011 |
October 10, 2011 |
| January/February 2012 |
December 9, 2011 |
Publication Sponsorships
Health Observances Calendar
Inside front cover: $4,000
Page facing inside front cover (page one): $3,000
Page two: $2,000
Page three: $2,000
The Health Observances and Recognition Days calendar is a unique resource that details more than 260 health-related events and activities of national significance and includes a treasure trove of fascinating health factoids. Members use this invaluable tool throughout the year to plan and organize every kind of healthcare celebration, including school programs, health fairs, community outreach programs, and employee recognition events. Benefits include:
- A full-page color ad in the calendar
- Recognition in an issue of Spectrum
- Recognition in an issue of e-Connect
In-person Conference Sponsorships
Annual Conference & Exhibits
Various
Fee: Various
SHSMD invites you to take advantage of sponsorship and advertising opportunities at its Annual Conference & Exhibits. Conference sponsorships range from $500 to $10,000 and include numerous benefits for your organization, including access to more than 1,100 healthcare strategy professionals. Contact Paula Szyper at
pszyper@aha.org for information about Annual Conference sponsorship opportunities.
