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Evaluations-- Tuesday, September 14
Click on the sessions you attended to access the online evaluation.
General Session
Six Strategies to Prevent Diagnostic Error
11:15 a.m. - 12:30 p.m.
T1
Healthcare Marketing Research 2.0: How Social Networking Research Applications Can Inform Development of Centers of Excellence
T2
Avis, Coke & Colonoscopies. Lessons from the Unconscious for Healthcare Marketers
T3
When Pigs Flew: A Case-study in Interorganizational Public Information Coordination
T4
Does Hospital-Defined Quality Matter in a Consumer-Defined World?
T5
Accountable Care Organizations: The Case Is Strong But The Jury Is Out
T6
Plan, Align, Deploy and Execute—Bring Your Strategy to Life
T7
They're Part of the Family, So Why Are We Feuding? Marketing Employed Physicians
T8
Social Media: Going from "Take it Down" to "C-Suite Tweets" in 6 Months
T9
One-Man Show on a Shoestring Budget: Doing More with Less
T10
Getting Your Foot in the Door and a Seat at the Table
1:30 - 2:45 p.m.
T11
How to Make Your Marketing Department "Revenue Ready"
T12
We Care Is Neither a Business Strategy nor a Competitive Message - An Interactive Session on Ways to Improve Hospital Advertising Strategy and Messaging
T13
Hive Marketing: Using Social Media to Activate Brand Advocates
T14
Cut Through the Clutter with Microcampaigns
T15
Planning and Marketing Accountable Care Organizations and Patient-Centered Medical Homes
T16
Finding the Untapped Potential in Ambulatory Programs: How to Position and Operate Your Programs for Strategic and Financial Success
T17
Getting Physician Buy-In for the Medical Staff Development Agenda
T18
The Patient-Centric Web: Then and Now
T19
Remarketing Marketing-Positioning in Tough Times
T20
What one can learn from 44-years at Macy's: Changing the hospitals culture one employee at a time
3:30 - 4:45 p.m.
T21
Physician Marketing vs. Consumer Marketing: Which Brings More Patients in the Door?
T22
Beyond THRIVE: Putting the Weight of Integrated Communications Behind Kaiser Permanente's Popular Ad Campaign
T23
High-Impact Branding: Tools for Evaluating and Promoting Medical Quality
T24
Engaging the Community During a Time of Need
T25
Using Strategic Planning Insights to Support Executive Leadership
T26
Achieving Competitive Advantage: Primary Care "Retail" Strategy
T27
The Push for Impact from Physician Relations-Or, Can Physician Relations/Sales Have an Impact?
T28
Take the mystery out of social media: Develop results-driven social media strategies for healthcare.
T29
Built to Last Client/Agency Partnerships
T30
A Seat at the Table: Building Credibility with the C-Suite and Earning Your Place on the Executive Team
