Friday Evaluations

11:15 a.m. - 12:30 p.m.
F1	Why Test Advertising?
F2	Using the Voice of the Customer to Inform Marketing Efforts
F3	Building Effective Online Communities: A Cancer Center Case Study
F4	Creating Positive Change through Advocacy in an Era of Reform
F5	Ambulatory Planning Under Health Reform
F6	Enhancing Outpatient Market Intelligence
F7	Create an MD Outreach Program that Generates Incremental, Profitable Volume
F8	An Academic Medical System Response to Healthcare Reform
F9	Strategy-Aligned Management, Measurement & Execution
F10	Genuinely Speaking: How YOU Can Make Your Message More Memorable
1:45 - 3:00 p.m.
F11	The Pride of Shameless Self-Promotion—Make Them Feel They’d be Doomed Without You
F12	9 Ways to Drive Revenue and Patient Volume
F13	Using Facebook Ads to Empower Grateful Patents
F14	Twin Cities Nurses Strike: Did New or Old Media Work?
F15	Development and Implementation of a Successful Strategy Review Process
F16	Empowering Communities to Envision Their Own Health Care Future
F17	Measuring and Managing Referral Leakage
F18	Transformation of US Healthcare System
F19	Responding to Tomorrow Today: Profiling the Competition and Developing Strategies
F20	Diversity and Inclusion: What Leaders Need to Know Now
3:30 - 4:45 p.m.
F21	The Girl Who Kicked the Hornet's Nest
F22	Marketing Post-Acute Care Services
F23	Information Overhaul: 11,000 Unconnected Intranet Pages Become One Site
F24	Effective Word of Mouth Management & Measurement
F25	Hitting the Target the First Time: Aligning Around Ambulatory Strategies
F26	Red Ocean Strategic Planning
F27	Positioning Primary Care for Success in a New Era
F28	Patient-Family Advisors as Strategic Growth Partners
F29	Fundamentals of CRM by CHRISTUS Health
F30	Why Culture Matters to Patient Experience