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The theme for this year’s conference, Exploring New Horizons, aptly applies to healthcare reform. In March 2010, the Affordable Care Act became the new horizon for healthcare that all healthcare strategists must navigate.  The 2011 conference has included numerous sessions on healthcare reform to help you unravel and understand healthcare reform. Take an closer look at the following sessions . . .

W4
 

Value-Based Payment Primer for Strategy, Marketing, and Communications Professionals

W9
 

The ABCs of ACOs


T5

 

Achieving Success with Risk-Based Payments


T8

 

Repositioning Your Service Lines in an Accountable Care World

 

Gaining Value from a Collaborative Community Needs Assessment

T20

 

Challenging the Status Quo: Tackling Ambulatory Care Under Reform

T21

 

Report from the Future: Marketing Lessons from Massachusetts' Reform Experience

T25

 

Aligning Hospitals and Physicians in the Wake of Healthcare Reform

T27

 

Hospital-Centric to Physician-Driven: Succeeding in the Health Reform Era

T28

 

Engaging 3 Million Members in their Health

T30

 

Urgent Care Centers: Successful Model for Today's Growth and Tomorrow's Accountable Care

 

Creating Positive Change Through Advocacy in an Era of Reform

F5
  Ambulatory Planning Under Health Reform

F8

 

An Academic Medical System Response to Healthcare Reform

F18

 

The Transformation of the US Healthcare System

F22

 

Marketing Post-Acute Care Services

F25

 

Hitting the Target the First Time: Aligning Around Ambulatory Strategies

F27

 

Positioning Primary Care for Success in a New Era

F28

 

Patient-Family Advisers as Strategic Growth Partners