SHSMD's Annual Conference Planning Committee determines the content of the Annual Conference, develops a measurement tool to select presentations, and works closely with staff in organizing content. SHSMD thanks the dedicated individuals on the Planning Committee who gave their time, talent, and creativity to make this event a reality:

Executive Committee

Maria Royce, Chair
Vice President, Community Relations
WellSpan Health
York, PA

Holli Salls, Vice Chair
Vice President, Public Relations, Marketing, and Physician Services
Northwestern Memorial Hospital
Chicago, IL

Craig Holm
Senior Vice President
Health Strategies & Solutions, Inc.
Philadelphia, PA 

Lynette Seebohm
Assistant Vice President, Health Services Planning
University of Utah Health Sciences Center
Salt Lake City, UT 

TRACKS

Business Development
Donald Bellefeuille
Senior Vice President, Business Development
Hallmark Health
Melrose, MA 

Carol Koenecke-Grant
Vice President, Planning and Marketing
Carle Clinic Association
Urbana, IL

Core Competencies
Johnny Hagerman
Director, Marketing and Communications
Scripps Health
La Jolla, CA

Terri Goren     
Principal          
Goren & Associates    
Atlanta, GA

Emerging Issues/Best Practices
Rick Ayers
Director, Public Relations and Communication
WellSpan Health
York, PA

Michelle Hornberger
Chief Strategy Officer
Crittenton Hospital Medical Center
Rochester, MI

Leadership/Professional Development
Susen Rasmussen
Vice President
BVK
Milwaukee, WI 

Adriane Willig
Consultant       
Witt/Kieffer     
Oak Brook, IL

Marketing
Blake Allen      
Business Development Associate         
Finelight                       
Chicago, IL

Phyllis Marino
Senior Marketing Consultant
Chagrin Falls, OH 

Terri McNorton
Vice President, Marketing and Communications
Baton Rouge General Medical Center
Baton Rouge, LA 

Physician Relations
Carolyn Merriman
President
Corporate Health Group
East Greenwich, RI

Stephen Messinger
Principal
ECG Management Consultants, Inc.
Arlington, VA

Molly Scroggins
Director, Physician Relations
Silver Cross Hospital   
Joliet, IL

Planning
Christine Gallery
Vice President, Planning and Market Development
Emerson Hospital
Concord, MA

Bill Hennessey
Senior Vice President, Planning and Marketing
St. John's Health System
Springfield, MO 

Martin Kleinbart
Vice President, Strategic Planning and Business Development   
Hoag Memorial Hospital Presbyterian
Newport Beach, CA 

Public Relations & Communications
Susan Dubuque
President
Neathawk Dubuque & Packett
Richmond, VA

Mark Hendrickson      
Assistant Vice President, Public Relations and Marketing          
Geisinger Health System          
Danville, PA

Warren Jones
Vice President and Chief Communications Officer
Tallahassee Memorial Healthcare
Tallahassee, FL