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2010 Conference Planning Committee
SHSMD's Annual Conference Planning Committee determines the content of the Annual Conference, develops a measurement tool to select presentations, and works closely with staff in organizing content. SHSMD thanks the dedicated individuals on the Planning Committee who gave their time, talent, and creativity to make this event a reality:

Executive Committee

Chair
Holli Salls
Vice President, Public Relations, Marketing, and Physician Services
Northwestern Memorial Hospital
Chicago, IL
Phone:  312.926.2121  312.926.2121
hsalls@nmh.org

Vice Chair
Susanna Krentz
President
Krentz Consulting LLC
Chicago, IL
Phone:  773.634.9657  773.634.9657
skrentz@krentzconsulting.com
 
Rick Ayers
Director, Public Relations & Communication
Wellspan
York, PA
Phone:  717.851.3145  717.851.3145
rayers@wellspan.org

Kriss Barlow
Principal
Barlow/McCarthy
Hudson, WI
Phone:  715.381.1171  715.381.1171
kbarlow@barlowmccarthy.com


Marketing

Bill Hennessey
Senior VP, Planning/Marketing
St. John's Health System
Springfield, MO
Phone:  417.820.7848  417.820.7848
william.hennessey@mercy.net

Jerry Hobbs 
Executive Vice President 
Prairie Dog/TCG
Kansas City, MO
Phone:  816.822.3636  816.822.3636
jhobbs@pdog.com

Terri McNorton
Vice President, Marketing and Communications
Baton Rouge General Medical Center
Baton Rouge, LA
Phone:  225.237.1604  225.237.1604
terri.mcnorton@brgeneral.org

Planning

Nadine Bendycki
Principal
MarketWhys
University Heights, OH
Phone:  216.371.0444  216.371.0444
research@mrktwhys.com

Marty Kleinbart
Principal
Kleinbart and Associates 
Rancho Santa Margarita
Phone:  949.533.4241  949.533.4241
dpmmba@cox.net

Pamela Johnson  
Director of Planning 
Tallahassee Memorial Healthcare
Tallahassee, FL
Phone:  850.431.4946  850.431.4946
pamela.johnson@tmh.org

PR & Communications

Tracy Simons
Director, Marketing/Community Relations
Silver Cross Hospital
Joliet, IL
Phone:  815.740.7119  815.740.7119 x7562
tsimons@silvercross.org

Kevin Stranberg
Director, Public Relations
Memorial Medical Center
Ashland, WI
Phone:  715.685.5181  715.685.5181  
kstranberg@ashlandmmc.com   

Donna Teach
Vice President, Marketing and Public Relations 
Nationwide Children's Hospital
700 Children’s Drive
Columbus, OH
Phone:  614.722.4585  614.722.4585
donnateach@nationwidechildrens.org

Physician Strategies

Chris Hyers
VP, Business Development 
Wheaton Franciscan Healthcare Iowa
Waterloo, IA
Phone:  319.272.7305  319.272.7305
chris.hyers@wfhc.org

Phyllis Marino
Director, Market Development
The Metrohealth System
Cleveland, OH
Phone:  216.778.1614  216.778.1614
pmarino@metrohealth.org

Brian Silverstein, MD
SVP 
The Camden Group
Chicago, IL
Phone:  312.775.1700  312.775.1700
bsilverstein@thecamdengroup.com

New Media

Ben Dillon  
Vice President & eHealth Evangelist
Geonetric, Inc.
Cedar Rapids, IA
Phone:  319.221.1667  319.221.1667
ben.dillon@geonetric.com

Charles Falls
President
Demi & Cooper Advertising
Elgin, IL
Phone:  847.931.5800  847.931.5800
cfalls@demicooper.com

Carol Koenecke-Grant
Senior Vice President, Strategic Planning and Implementation
Guthrie Health
Sayre, PA
Phone:  570.887.2922  570.887.2922
koenecke-grant_carol@guthrie.org

Core Competencies

Terri Goren  
Principal 
Goren & Associates 
Atlanta, GA
Phone:  770.350.2381  770.350.2381  
terri@terrigoren.com

Mark Hohulin  
Senior Vice President, Decision Support
OSF Healthcare System
Peoria, IL
Phone:  309.671.5836  309.671.5836
mark.e.hohulin@osfhealthcare.org

Maria Stearns
Senior Account Supervisor 
Aloysius Butler & Clark
Wilmington, DE
Phone:  302.655.1552  302.655.1552
mstearns@a-b-c.com

Leadership/Professional Development

Geri Evans
President
Evans PR Group
Longwood, FL
Phone:  407.682.9780  407.682.9780
gevans22@cfl.rr.com 

Michelle Hornberger
Chief Strategy Officer
Crittenton Hospital Medical Center
Rochester, MI
Phone:  248.601.6135  248.601.6135
mhornberger@crittenton.com

Laura Lee Jones  
CEO
LionShare Marketing
Lenexa, KS
Phone:  913.631.8400  913.631.8400
lauraleejones@lionsharemarketing.com

Cheryl Stone 
President 
Cheryl Stone & Associates, Ltd. 
Chicago, IL
Phone:  773.381.2021  773.381.2021
cstone@cherylstonemarketing.com

Business Development

Donald Bellefeuille
Senior VP, Business Development
Hallmark Health
Melrose, MA
Phone:  781.979.3347  781.979.3347
dbellefeuille@hallmarkhealth.org

Patrick Knaus 
Sr. VP Strategy, Marketing & Business Development 
St. Mary Medical Center 
Langhorne, PA
Phone:  215.750.5874  215.750.5874
pknaus@che-east.org

Michele Toungette  
Chief Business Development Officer 
Vanderbilt Heart and Vascular Institute
Nashville, TN
Phone:  615.936.0303  615.936.0303
michele.toungette@vanderbilt.edu