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Six Steps to a Strategic and Measurable Community Relations Plan
Session Number F10 Session Level B-I Maureen Kersmarki Does your hospital have a long-term plan for building and maintaining community support? Would your community back your organization in the event of a major crisis? Do you have enough goodwill in your community “trust account” to weather a major medical error or other storm? If you've had it with tasty chicken dinners and sponsorship requests and want to implement a strategic community relations effort, what can you do instead? Take home six concrete steps for creating and implementing a community relations plan that is guaranteed to build community trust, demonstrate measurable return, and keep top management happy.
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