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More Than a Doorstop: Turning Consumer Research into More Effective Marketing
Session Number F20 Session Level B Download Executive Summary Outline Allan Acton Patti Bridge Brian Griffin Is your most recent quantitative research report sitting in a corner gathering dust or propping open your office door? Have you struggled with turning research insights into marketing action? If so, you’re not alone. Research can be a dynamic, organic tool. Learn how one community hospital embraces research results not just once a year, but uses and references research regularly to identify opportunities, correct its course, protect against threats, and elevate its communication efforts.
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