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As Easy as Match.com: Five Steps to "Make Love Happen" with Your Next External Partner

Session Number F30  Session Level I-A

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Adrienne Greer Foley
Principal
Foley Outsource Communications
Eagan, MN
adrienne@foleyoutsource.com

Rebecca Keightley
Director of Marketing and Strategic Planning
Memorial Health
Savannah, GA
keighre1@memorialhealth.com

Anne West
Principal
Strategic Communication Counsel
Dunwoody, GA
awwest@mindspring.com

Budget cuts. Staff reductions. New services. Stronger competition. At some point during your career, chances are you’re going to need the help of an external partner to build the bridge for your marketing initiatives—because you don’t have either the manpower or the expertise on board. Regardless of why you need a partner, it’s important to identify them and bring them on board quickly so you can begin to produce immediate results. Gain insights into the most effective ways to build a relationship with an external partner to make your next search easier, more efficient, and more effective.