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Creating a Strategic Marketing Communications Plan
Session Number T10 Session Level B Download Executive Summary Outline Michael Slusarz Investigate a marketing case study of one of New Jersey’s largest teaching hospitals. Examine a step-by-step overview of how a strategic marketing communications plan was created and implemented to respond to the marketing, public relations, and physician relations challenges faced by the hospital. In a highly interactive segment, participants will be asked to present one marketing or communications challenge they face in their organizations. Solutions will be offered in facilitated group discussion.
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