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Scripting the Right Message to Position Value for Physician Relations

Session Number T20  Session Level B-I

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Kriss Barlow
Principal
Barlow/McCarthy
Hudson, WI
kbarlow@barlowmccarthy.com

Teri Cardinas
Director, Strategic Marketing and Communication
CHRISTUS Health
Irving, TX
teri.moffitt@christushealth.org

Although there are no magical phases or scripts you can use to gain instant credibility with physicians, some methods will get you on the right track with much less effort. Investigate proven methods and approaches for working with gatekeepers to get appointments. Discuss phrases and approaches that earn trust and create the right tone for ongoing relationship development. Determine how to ask good questions, how many, how often, and to whom. Develop your own approach for working through tough calls to ensure there is trust and clarity in your role and expectations.