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Enlightened! Environmental Assessments that Guide Strategy

Session Number T30  Session Level B-I

Preston Gee
Senior Director
Phase 2 Consulting
Austin, TX
epgee@phase2consulting.com

An organization’s strategic direction must consider the context of the external environment and the position of the organization in that external environment. The foundation for any strategic plan is an understanding of the organization’s current situation and the development of a shared perspective of the future external environment. Discover the mechanics of developing internal and external assessments that are geared toward the organization’s strategic issues.