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Creating a Strategic Marketing Communications Plan (T10)
Scripting the Right Message to Position Value for Physician Relations (T20)
Enlightened! Environmental Assessments that Guide Strategy (T30)
6 Steps to a Strategic and Measurable Community Relations Plan (F10)
More than a Doorstop: Turning Consumer Research into More Effective Marketing (F20)
As Easy as Match.com: 5 Steps to "Make Love Happen" with Your Next External Partner (F30)