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Friday, September 16
MARKETING Susan Alcorn Larry Margolis In today's tough financial environment, too many marketing communications professionals are behaving like survivors, not winners. Most marketing departments are facing reduced budgets and increased pressure to produce results. Learn how to be more successful in demonstrating the value of marketing to your hospital’s senior management team and key product line leaders. 9 Ways to Drive Revenue and Patient Volume Rebecca Carl John Luginbill Healthcare marketers are facing intense budgetary pressure as executives slash funds and question the value of brand marketing. Review a step-by-step approach to working with the finance department to identify capacity and focus on desirable targets so you can increase revenue and drive patient volume. PUBLIC RELATIONS & COMMUNICATIONS Ryan Squire Want to get more out of Facebook? Are you sure your direct mail campaign is working? You hear about the 600 million people on Facebook and wonder how to tap into the power of those numbers and target calls to action that your fans and fans-to-be want to answer. Set up a Facebook ad during this session, and learn how to read the analytics. Find your grateful patients thanks to “the social network.” Twin Cities Nurses’ Strike: Did New or Old Media Work? Maureen Schriner, PhD Anne Sonnee In 2010 an alliance of 14 Twin Cities hospitals were engaged in tense negotiations and a one-day strike with the Minnesota Nurses Association, the registered nurses’ union. While the MNA relied heavily on social media to engage RNs and the public, the hospitals used primarily traditional media. Through case study, discover the strengths and weaknesses of new and traditional media and where the future of crisis management is headed. PLANNING Caryn Esten Adam Houghton Froedtert Health’s strategy review process provides a successful model for any organization looking to monitor its strategic planning goals and communicate them to organizational leadership. This process provides the necessary linkage between day-to-day operations and the annual strategic plan to make the plan a living document. Explore the creation of strategy review scorecards, the implementation and communication of the process, and the positive feedback received from organizational leadership. Empowering Communities to Envision Their Own Healthcare Future Juliet Nguyen Explore an innovative community assessment that deployed cross-functional teams of leaders to conduct listening campaigns over a 12-week period. The grass-roots visioning project was inspired by Dr. Pamela Wible, an Oregon-based family physician and pioneer of the community-designed ideal medical practice. Learn how to capture vital information for a strategic plan by engaging and empowering your community to help shape its own healthcare delivery. PHYSICIAN RELATIONS Michael Barber, MD Amy Dirks Stevens What kind of return is your organization getting on its investment in physician employment and loyalty strategies? Are those anticipated returns leaking away as your physicians refer to and use competing health system facilities? Hear how Provena Health is measuring and managing referral leakage, and uncover proven strategies to change physician referral patterns and stop leakage. INDUSTRY TRENDS AND INNOVATIONS Jacque Sokolov, MD Get a broad perspective on the current understanding and implications of healthcare reform for both physicians and hospitals. Gain insights and solutions for the challenges that will be faced in creating alignment between payers, employers, patients, physicians, and hospitals in redesigning care to create optimum patient experience, value, and mutual financial success. CORE COMPETENCIES Judy Belt Whitney Robinson To survive and thrive, providers must effectively position themselves in their marketplaces by devising and employing the right mix of hospital, physician, ancillary, and other services. Discover the keys to developing comprehensive competitor profiles, using little-known or overlooked publicly available data to gain insight into your competition and market dynamics. Learn how to develop multipronged market strategies to capitalize on market opportunities and position your organization for success. LEADERSHIP & PROFESSIONAL DEVELOPMENT Shawn Kessler Visael (Bobby) Rodriguez Times are changing, and so is our understanding of what it means to embrace diversity and inclusion. In today’s battle for patients and talented employees, diversity and inclusion are business imperatives that can dramatically affect organizational performance and outcomes. Explore real-life examples of how diversity affects patient outcomes and satisfaction and how a culture of inclusion provides for a stronger and more engaged workforce. After all, diversity includes everyone!
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