Session Number F27  Session Level I

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Monica Doyle
Senior Director, Strategy, Internet and Market Research
Thomas Jefferson University Hospital
Philadelphia, PA
monica.doyle@jeffersonhospital.org

John Froehlich
Practice Leader, Planning and Marketing Solutions
Thomson Reuters
Benicia, CA
john.froehlich@thomsonreuters.com

In today’s world of competitive hospital marketing, new techniques for measuring market share are necessary. Episode-based planning provides a more holistic view of care delivered to patients being treated for chronic or acute medical episodes. Discover how Thomas Jefferson University Hospital used customer relationship management (CRM) data to measure the long-term financial impact of patients entering the system for treatment of specific conditions. Thomson Healthcare’s Medical Episode Grouper (MEG) and MarketScan® longitudinal claims data were then used to analyze important characteristics of specific episodes, yielding insights into tactics for improved market performance across all care delivery settings.