Session Number T27  Session Level I

Dave Bennett
Director, Web Development Services
Medical University of South Carolina
Charleston, SC
benned@musc.edu

Trent Sterling
President and CEO
StayWell Custom Communications
Atlanta, GA
trent.sterling@staywellcustom.com

With terms like vodcasts and YouTube now firmly entrenched in the marketing lexicon, progressive hospitals are working fast and furiously to keep up with consumers’ demands for video health information. Find out what you need to know about online video and how this ever-growing method of communication is being leveraged to improve communications with consumers, journalists, and other healthcare information users. You’ll hear about industrywide trends and get an in-depth look at the leading-edge work being done by hospitals. Take home suggestions and examples of how to develop rich-media content on a limited budget, how to integrate that content with your physician and service line promotion, and how to measure the effectiveness and ROI of your online video initiatives.