Session Number T7  Session Level I

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Missy Krasner
Product Marketing Manager, Health Team
Google
Mountain View, CA

Sarah Loughran
Executive Vice President
HealthGrades
Golden, CO
sloughran@healthgrades.com

The online health-seeking population is growing dramatically. According to a recent study, the Internet is the most preferred source for health information, with some 116 million consumers using it to get healthcare information or find a provider. In dealing with health issues, people turn to the Web before their doctor, hospital, or any other provider. Gain valuable insight into current trends in consumer online search behavior and transparency, and understand how they provide strategic business opportunities and risks for hospital organizations. Learn from innovative hospitals how to effectively leverage search and the Internet. Identify what you can do to build an online presence to connect with patients and ignite your online marketing.