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Marketing is NOT a Department: How to Do Great Work, Get Others to Walk the Talk, and Live to Tell About It
Session Number T29 Session Level I Download Executive Summary Outline Terri Langhans Imagine if the powers that be encouraged—maybe even demanded—innovative, insightful, meaningful, and memorable marketing and strategies that stand out and attract more patients and referrals. What if they held marketing, public relations, and business development teams accountable for the right things, and set the expectation that everyone in the organization needs to walk the marketing talk and make a difference that delivers on the promises. Stop laughing. See how to win buy-in for braver, better work, and create marketing champions up, down, and throughout the ranks.
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