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Leveraging a New Facility to Transform Your Image and Market Share
Session Number F12 Session Level I Download Executive Summary Outline Ellen Bristol Jim Childress Something transformational has happened to healthcare in suburban Grand Rapids, Michigan. There’s a new kind of hospital in town—it’s in a health village, and it’s changing everybody’s market share. Take an in-depth look at the substantive marketing and communications challenges overcome by Metro Health in a decade-long journey from a dying, land-locked urban hospital to a dazzling, green suburban health village attracting national attention. Get a close look at the mixed-media campaign that introduced the new hospital, and take home practical lessons in every skill needed for healthcare marketing and public relations.
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