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Giant Killers: How to Outthink, Outmaneuver and Outmarket the Dominant Hospital in Town
Session Number T11 Session Level I-A Download Executive Summary Outline Jerry Hobbs Phil Smith Every healthcare market has a market leader. Dominant market share, awareness, preference, location, primary care networks…all appear to make it hopeless for trailing hospitals. But as you will see in this presentation, “challenger brands” can do very well against larger opponents. Giant Killers will use campaigns from healthcare, as well as for national brands, to demonstrate how effective marketing can identify and pick off profitable customers, product lines, and services. See how smaller hospitals (much smaller) have disrupted marketing complacency at huge, entrenched systems. This presentation is a must for every challenger in healthcare today.
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