Session Number T22  Session Level I-A

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Lisa McCluskey
Vice President, Marketing Communications
Martin Memorial Health System
Chattanooga, TN
lisa_mccluskey@memorial.org

Liliana Rodriguez
Senior Account Manager
Franklin Street Marketing
Richmond, VA
rodriguez@franklinstreet.com

The new face of marketing to women rejects stereotypes and identifies what she really wants, needs, and demands from her healthcare brand. Female consumers today have strong loyalty to their favorite brands, yet this loyalty often excludes healthcare brands. It doesn’t have to be this way. By speaking to women openly, honestly, and directly, and by creating a design experience that mirrors her favorite retailers, health systems can build meaningful relationships with today’s women that translate into patient experiences. Take home actionable tools to take your female-targeted brands to the next level.