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San Francisco Attractions
Healthcare Retail as an Emerging Revenue Stream (T1)
Where Do You Begin When Consumers Have No Clue Who You Really Are? (T2)
Giant Killers. How to Out-think, Out-maneuver and Out-market the Dominant Hospital in Town (T11)
Real World Strategies for Healthcare in the Digital Age (T12)
How to Get Great Work from Your Advertising Agency (T21)
A Fresh Outlook on to Today's Female Audience (T22)
Employer-directed Initiative Leads to a Healthier Bottom Line (F1)
By the Numbers: Results of a SHSMD Benchmarking Study on Healthcare , Communications and Strategic Planning (F2)
Branding Your Hospital from the Inside Out (F11)
Leveraging a New Facility to Transform Your Image and Market Share . . . A Case Study (F12)
The ED is Killing our Margin: A Case Study on Developing Profiles to Increase Service Margins (F21)
Hit Us with Your Best Shot for Professionals (F22)