Session Number F8  Session Level A

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Molly Scroggins
Director, Physician Relations
Silver Cross Hospital
Joliet, IL
mscroggins@silvercross.org

Jeffrey Softcheck
Manager, Planning
Silver Cross Hospital
Joliet, IL
jsoftcheck@silvercross.org

The impact of variance (IOV) model uses a systematic mathematical approach to identify the variables driving shifts in market share and physician loyalty within a defined market. The model incorporates state, patient satisfaction, and financial data to rank future growth. Using the outcomes from the model, you’ll be able to apply actual dollars to these variances in market share and physician loyalty and discover growth opportunities in your market. Draw on data from IOV to forecast future development prospects based on use rates, market competitiveness, and financial impacts.