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Best Practices for Physician Sales and Service
Session Number T8 Session Level I Download Executive Summary Outline Carolyn Merriman Tess Niehaus Many organizations have created a strong brand and voice but are facing increased competition, a cluttered marketplace, and a need to differentiate themselves with their customers. Physician sales and service presents a measurable and distinctive method of “living the brand” through relationship management strategies. Uncover what sales and service looks like in healthcare, coupled with data-driven best practices. Recommendations on sales planning, structure, staff, training, issue management, and ROI reporting will be provided, along with tactical tips for the manager.
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