Session Number F23  Session Level I-A

Mark Cohen
Senior Vice President, Communications and Public Relations
VITAS Healthcare Corporation
Miami, FL
mark.cohen@vitas.com

Healthcare communicators too often assume that video programming is the exclusive province of academic medical centers and market-leading providers. But joining the video age is essential for all providers to remain relevant, timely, and effective in communicating with all of their publics. Operating expenses, capital, and the new skills required often discourage practitioners from considering how to lead their employers into the video age. Examine the resources necessary to launch and implement a self-directed video program. Learn how the video produced can be repurposed in a variety of ways to fully leverage the investment and help build broad institutional support.