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When You Need a Friend It's Too Late to Make One
Session Number F24 Session Level I-A Download Executive Summary Outline Brandon Edwards Basak Ertan Healthcare providers frequently have to defend their hard-earned reputations against damaging public controversy caused by aggressive health plans, unions, and others. Building an advocacy program that protects your reputation and leverages public support in good times and bad will allow you to remain in control and set the agenda for debate. Find out how low-intensity grassroots programs in “peacetime” can help prevent crises and keep smaller problems from threatening the hospital’s reputation and business performance in “wartime.” Discover the various strategic media channels available, which ones to use for your audiences, and how to craft messages that resonate with your community and boost morale among staff. Exploring case studies, learn what works and why.
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