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Speaking to the Generations

Session Number F3  Session Level B-I-A

Greta Sherman
Senior Vice President, Healthcare Strategy
TMP Worldwide Advertising & Communications, LLC
Louisville, KY
greta.sherman@tmp.com

They may look as if they are from the same planet, but technology, wars, economics, and coddling all have conspired to develop four very different generations that speak completely different languages. How to reach them so they listen and understand, communicate effectively, and come together for better healthcare delivery is more than a simple challenge. It’s a different way of looking at everything. See the world through the eyes of a Veteran, a Baby Boomer, Gen X, or Gen Y so you can understand. These generations may have a gap, but it’s up to you to appreciate what makes them all tick and then bring them all together.