Session Number F4  Session Level B-I-A

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Sharon Roush
CEO
Capitol Regional Medical Center
Tallahassee, FL

Bryan Rogers
President
HCA Far West Division
Henderson, NV

Nick Wolter, MD
CEO
Billings Clinic
Billings, MT

Panel Moderated by:
Jerry Hobbs & Phil Smith
Prairie Dog, Kansas City, MO
jhobbs@pdog.com
psmith@pdog.com

“The CEO would never buy it!” This, the greatest obstacle in healthcare marketing today, will be laid bare in public. With a panel of hospital CEOs on stage, Prairie Dog will open the session by giving CEOs the first shot: “What upsets you most about your marketing?” Then the tables are turned with questions from the audience. Budget cuts, risk-averse marketing, male bias, and silly sports sponsorships are just a few of the topics to be covered.