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Disaster Preparedness: The Communicator's Role

Session Number T23  Session Level I

Mike Godfrey
Director, Corporate Communications
Scripps Health
San Diego, CA
godfrey.mike@scrippshealth.org

Don Stanziano
Director, Corporate Public Relations
Scripps Health
San Diego, CA
stanziano.don@scrippshealth.org

Earthquake, tornado, wildfire, flood. Disaster preparedness experts don’t plan for if, they plan for when. What is your role as a communicator when the unthinkable happens? How do you get the information you need? Will your employees come to work? How do you deal with crisis and the media? Explore how San Diego’s Scripps Health system handled communications during last year’s wildfires. Identify the advance steps you can take, the benefits of planning with your disaster team, why internal audiences can’t be ignored, and the importance of real-world flexibility. Plan now to be ready tomorrow.