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Harnessing Social Media in Healthcare
Session Number T3 Session Level I Dowload Executive Summary Outline Ben Garrett Sten McKinzie With millions of Americans participating in social media like MySpace, Facebook, and YouTube, you need to learn new strategies. Social media will increasingly become an integral part of every hospital website or online strategy. Delve into practical applications for engaging social networks in healthcare communication, including case histories of how leading hospital systems, medical schools, and nonprofit organizations are engaging healthcare consumers and building relationships with cutting-edge social media applications. Learn how podcasts, vodcasts, and blogs fit in with traditional hospital marketing tactics.
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