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Getting to the Aha! Turning Data into Information

Session Number S3  Session Level  I

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Tracey Camp
Senior Consultant
Krentz Consulting Group LLC
Chicago, IL

Susanna Krentz
President
Krentz Consulting Group LLC
Chicago, IL

Many organizations are good at collecting data. Hours are spent analyzing it, and then generating endless charts. However, to make the data useful, it needs to be turned into the “right” information to guide decision making. Staff needs to be comfortable with going beyond the analysis to effectively communicate what’s important. Senior managers—if not increasingly having to do the work on their own—must, at a minimum, be able to effectively direct their staffs. This workshop will explore the good, the bad, and the ugly in the effective presentation of data as information.

You will learn to:

  • Identify tips and tricks on packaging the results of analyses to draw strategically relevant conclusions.
  • Understand the principles behind graphical excellence.
  • Test skills on how to enhance “information-challenged” presentations.