Physician Relations Today and Tomorrow
Session Number S4  Session Level  B-I-A

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Carolyn Merriman
President
Corporate Health Group
East Greenwich, RI
cmerriman@corporatehealthgroup.com

Laurie Slater
Consultant
Corporate Health Group
Odessa, FL

Jill Stratton
Consultant
Corporate Health Group
Canton, IL

Are you tasked with planning physician relations or challenged with assessing the current program against best practices or new organizational goals? SHSMD U offers this workshop to help you with tools, templates, plans, and models for approaching your organization and environmental needs for referral development and retention. Work on exercises and case studies to build models. Through sharing and discussion, explore the variety of approaches available to address goals.

You will learn to:

• Grasp the conceptual platform for physician referral strategy, and understand how to apply it to your market, organization, and strategic goals.
• Apply current marketing, business development, communication, and sales methodologies and skills to launch and manage the physician referral strategy.
• Enhance the strategy and measurable outcomes with marketing campaign value-adds such as collateral, electronic, call center, and other mediums.