Session Number S5  Session Level  I

Download Executive Summary
Download Handout

Dean Browell, PhD
Executive Vice President
Feedback
Richmond, VA
dean@feedbackagency.com

Emerging media is an ever-changing landscape that is not easily quantified in a simple lecture or news article, and can differ in major ways between geographic regions and audiences. Take the current pulse of emerging media trends, and find out how to evaluate new tools and your own regions in order to create salient, effective, and adaptive strategic plans that integrate with other efforts and change behaviors.

You will learn to:

• Identify appropriate and relevant regional trends in emerging media.
• Craft appropriate goals and engagement strategies that integrate social media into a larger marketing landscape.
• Evaluate the effect of your efforts and emerging trends on your audiences.