Workshops

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Tentative Schedule

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2008 Planning Committee

San Francisco Attractions

Workshops

Wednesday, September 17

9:00 a.m. - 12:00 noon

Marketing Quality--Strategic Implications and Options for Provider Organizations (W1)

Crisis Management and Social Media (W2)

Advertising Boot Camp (W3)

Mapping Your Medical Staff: Creating Powerful Physician Strategy by Understanding Medical Staff Segments (W4)

Orientation to Healthcare (W5)

The Process and Art of Strategy (W6)

1:00 - 4:00 p.m.

Beyond Advertising: Building Brand Loyalty by Shaping the Patient Experience (W7)

Chief Culture Warrior 2.0: Transformation Leadership Roles for Senior Strategists, as Envisioned by Change-Leading CEOs (W8)

Calculating and Communicating the Value of Marketing . . .Learn how to Speak like a CFO but Act Like a Marketer (W9)

Physician Strategies and Alignment Done Right: Case Studies, Ideas, Tools, and Answers (W10)

Healing the Body of Healthcare: Application of a Structured Model for Systematic Healthcare Improvement (W11)

Rapid Strategy Development: Get Engagement and Results Quicker (W12)