Session Number W4  Session Level A

Download Executive Summary Outline

Jeffry Peters
CEO
Health Directions
Chicago, IL
jpeters@healthdirections.com

Hospitals that succeed in developing an effective medical staff strategy understand that the physician landscape is now “uncharted territory.” Doctors have a wide variety of needs, aspirations, concerns, and priorities, and no single voice represents them all. The only way to engage physicians successfully is to understand their unique situations and develop a suite of strategies tailored to their unique segment needs.

Using practical examples and case study scenarios, see how hospital leaders create a “map” of their medical staff segments, and use the map to develop initiatives that enhance the entire range of physician relationships. Learn practical steps to engage physicians in strategy dialogue and how to develop sustainable strategy based on mutually beneficial physician partnerships.

You will learn to:

• Develop a detailed understanding of your physician staff—the unique needs, concerns, and aspirations of each medical staff segment.
• Use this segment map to enhance the entire range of your organization’s physician relationships.
• Develop sustainable strategic advantage by building solid fundamentals into physician relationships.