Session Number W8  Session Level A

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Kathleen Lewton
Principal
Lewton, Seekins & Trester
Stamford, CT
klewton@lstllc.com

Steven Seekins
Principal
Lewton, Seekins & Trester
Burbank, CA
sseekins@lstllc.com

Kenneth Trester
Principal
Lewton, Seekins & Trester
Ann Arbor, MI
ktrester@lstllc.com

Senior healthcare strategists and CEOs alike succeed or fail not on technical skill but on leadership ability. Can we successfully lead and motivate peers, subordinates, physicians, and the workforce to change cultural behaviors that will drive the organization to greater success at a time when the environment is changing in profound ways? Find out what skills, traits, and style of leadership CEOs in the forefront of culture change are expecting from themselves and their senior strategy and communications officers. In an open-mike session, you’ll discuss issues such as leading while letting the CEO keep the spotlight, helping or “leading around” a CEO who doesn’t want to or know how to be that leader,  knowing when to step forward and when to step back, and more.

You will learn to:

• Define the critical role of culture change, how it is now and will continue to be a success imperative for hospitals that will survive in the next decade and beyond, and the role that leadership plays in achieving culture change.
• Understand how CEOs believe leadership must be expressed and what they need, want, and demand from their chief marketing and communications officers.
• Develop your own personal “strategic plan” for acquiring or honing your leadership skills so you can map to what CEOs of leading healthcare organizations believe is needed.